What Makes Basansi Breathable Textiles So Affordable
A Cotton Mulmul block-printed shirt from Basansi
At Basansi Breathable Textiles, we often get complimented for our selection, quality and surprisingly moderate prices. But all of these factors are linked to each other. Here is why Basansi Breathable Textiles is just the way it is.
#We are an online store and can cut down on infrastructure cost
It is always wiser to buy from a start-up business, especially if they are online. This means two things:
1.There are practically no overheads that the business has to pay.
2. It saves on the brick and mortar costs (low or no maintenance costs) and hence their products are much moderately priced.
Basansi Breathable Textiles is both a start-up business as well as an online store, which is run by two artists. You thus benefit from their great taste but extremely moderately priced merchandise
#Our product range is selective and thus consistent
Since Basansi Breathable Textiles only specializes in a limited number of fabrics, namely Khadi, Tussar, Silks, and Mulmul Cotton, they can control the quality and design of their products. Thus, they have been able to gain the trust of more than a thousand returning patrons within a span of two years, intermittently.
#We offer installments to every patron new and old
Basansi understands who their target customer is--ideally, the upper-middle-class comprising of teachers, writers, academics, and performing art practitioners, who appreciate and cultivate fine and conservative taste but also what their products to be affordable. Basansi Breathable Textiles thus offer installments to every patron who visits their site, even for the first time.
#A Growing Overseas Clientelle
Basansi Breathable Textiles now has a growing community of buyers in Canada, the UK, and Bangladesh. They believe in the word-of-the mouth-marketing, which means no extra cost is spent on expensive advertisements. This way, even our overseas patrons can buy at the same price of the merchandise as do our inland patrons. The only difference is that our overseas patrons pay for the overseas shipping and octroi.
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